3.2×
ROAS
5
Hook versions
−41%
Cost per sale
00:00:00:00
The brief
Studio Nine had one product shoot and needed ads that could survive a week of testing on Meta and TikTok.
00:00:30:00
What I did
Cut five versions with a different first three seconds from the same footage. The winning hook paid for a month of editing in its first week.
00:01:00:00
Stills
